Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
The Joffer family, original founders of the Jelly Belly Candy Company, has launched a line of Jelly Belly Sparkling Waters under the new Joffer Beverage Company in the US.
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
